Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement—by you, your firm, or even your government.
Building up from simple concepts to illustrate the hands-on yet intuitively easy application of advanced statistical techniques, How to Measure Anything, Second Edition reveals the power of measurement in our understanding of business and the world at large. This insightful and engaging book shows you how to measure those things in your business that, until now, you may have considered "immeasurable," including technology ROI, organizational flexibility, customer satis-faction, and technology risk. Offering examples that will get you to attempt measurements—even when it seems impossible—this book provides you with the substantive steps for measuring anything, especially uncertainty and risk.
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